SEO Guide

SEO or Search Engine Optimization is a technique or set of techniques to promote a web site on major search engines like Google, Yahoo and MSN by optimizing the web site in line with major search engines’ algorithm in order to get top ranking on SERPS (Search Engine Result Pages) for some highly searchable key phrases relevant to the web site contents.

This simple SEO guide has been designed to explain some important areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site’s products and/ or services.

Over 80% of web traffic is generated by the major commercial search engines - Yahoo!, MSN, Google and AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site is not found in search engine result pages or your web sites is not indexed into their databases, you miss out on the incredible opportunities available to websites provided by search engines - people who want what you have visiting your site. Whether your site provides information, services or products, search engines are a primary method of navigation for almost all Internet users.

If you are serious about improving search traffic to your web site but don’t know how to achieve that and don’t know much about SEO, it is recommended that you contact a reliable SEO Consultant, like Aftab Siddiqui, to help you out.

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