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Importance of Domain name in SEO

Experienced and successful SEOs use different SEO techniques to achieve top search engine ranking. These SEO techniques include both off page optimization and on page optimization techniques. On page optimization techniques include optimizing web page elements like Meta tags. Alt tags, page headings, keyword density etc. where as off page optimization techniques comprise of increasing the link popularity by web site submissions, link building and other link popularity techniques.

Very few SEOs know the importance and the role which a SEO friendly domain name plays in the success of SEO process. You can get quick results if you choose a domain name which includes your main keyword. I have done SEO on so many web sites from scratch, right from the selection of domain name. Whenever I was given the option to choose the domain name, I always took advantage of my selected domain name in SEO.

Google considers your domain name as a part of its algorithm or ranking criteria. If your web site is well optimized and your domain name contains your main keyword, you definitely have better chance of higher placement on SERPS.

I recently optimized a web site “eMarketing Whizz” for one of my business associates in UK. I took advantage of domain name “eMarketingWhizz.co.uk” to optimize the web site for its main keyword “eMarketing Company” or “eMarketing Company UK”. The web site got positions on first page of Google.co.uk for its main keywords “eMarketing Company”, eMarketing Enquiry” and “eMarketing Consultants”. The main keyword “eMarketing” is present in the domain name “eMarketingWhizz.co.uk”. You must be very surprised that I got these results within 15 days after I optimized and launched the web site. I have not done any off page optimization yet.

I am working on another web site “The eMarketing Consultant” and hoping the same result. If you are looking for a quality SEO company, you may contact:

SEO Company

Articles by SEO Consultant, Aftab Siddiqui